(PDF) SGBW 1520 - DOKUMEN.TIPS (2024)

ISSUE 1520MAY 18 2015

The Weekly Digital Magazine for the Active Lifestyle Market

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MAY 18 2015 | SGBWeeklycom 3

Managing Editor

Aaron H Bible

ahbiblesportsonesourcecom

3035787017

Senior Business Editor

Thomas J Ryan

tryansportsonesourcecom

9173754699

Client Solutions Manager

Associate Publisher

Katie ODonohue

katieosportsonesourcecom

8282443043

Creative Director

Teresa Hartford

teresasportsonesourcecom

Senior Graphic Designer

Camila Amortegui

camilasportsonesourcecom

Advertising Sales

Buz Keenan

Northeast

buzsportsonesourcecom

2018875112

Circulation amp Subscriptions

adminsportsonesourcecom

3039977302

CEOGroup Publisher

James Hartford

jhartfordsportsonesourcecom

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1075 E South Boulder Road bull Third Floor bull Louisville bull CO bull 80027SportsOneSourcecom

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Career ServicesSportsJobSourcecom

MAKING NEWS6 Movers amp Shakers

Fitbit Files for $100 Million IPO7 Garmin Adds Heart Rate to

GPS Running WatchRootsRatedcom Road Tour

Unites Retailers and Adventure Seekers8 By The Numbers

DryGuy Undergoes Rebranding and Realigns Sales Directives

9 TomTom Just Shake to Edit10 Converse Officially Opens World

Headquarters11 Schutt Sports Introduces Best Tested

Football Helmet in History

ON THE COVER Photo courtesy Vans

PRODUCT SHOWCASE12 Brunton Expands Portable Power

FEATURES14 Backcountry Access Reflects on 20th

Season18 Back-to-School Primer

22 INDUSTRY CALENDAR

12Backcountry Access pioneers in avalanche safety gear

MAY 18 2015ISSUE 1520

The Weekly Digital Magazine for the Active Lifestyle Market

Copyright 2015 SportsOneSource LLC All rights reserved The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers SGB WEEKLY is not responsible for unsolicited manuscripts photographs or artwork Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher SGB WEEKLY is published weekly by SportsOneSource

SGB 2015 40Under40

Leadership Innovation Entrepreneurship and Energy The sporting goods industry requires

these elements to maintain its growth trajectory and remain a market that will continue to draw

great talent for years to come

Each year SGB honors 40 sporting goods industry individuals under the age of 40 who exemplify

these attributes and enable the industry to continuously move forward This year the list of

SGBrsquos 40Under40 honorees again exhibit the embodiment of these qualities with each making a

mark on his or her respective company staff mentors peers colleagues customers and friends

The eighth annual SGB 40Under40 awards process started with over 500 nominations submitted

by those who know these people the best ndash the people they work with every day The preliminary

list was then vetted by editors and analysts from The SportsOneSource Group and finally voted

on by a group of industry leaders and former honorees

The SportsOneSource Group invites you and a guest to join The SportsOneSource Group

current honorees and SGB 40Under40 Alumni for a weekend get-away to celebrate this unique

honor The celebration weekend will be June 12-14 2015 at the Shorebreak Hotel in Huntington

Beach CA

Please contact SGB Associate Publisher Katie OrsquoDonohue at 8282443043 or

katieosportsonesourcecom for details and reservation information

We look forward to seeing you in sunny California

James HartfordCEO amp Group PublisherThe SportsOneSource Group

PUBLISHERS LETTER

CongratulationsSGB 40Under40

2015 Award HonoreesFrom Top Left to Right

Dan AbramsLinda BalfourJohn Barrett

Lauren Blanda Todd Bronson Brian Burnett

Margaret Chesebro NewHardTammy Christensen

Drew Davies Guillaume DeMonplanet

Jonathan Degenhardt David Feld

Brendan GibbonsFynn Glover

Joel Grabenstein Matt Helbig

Jason HillTed Kushion Wendy Lee

Lauren MallonSarah Matt

Kent McKeaigg Michael MeyerKelly Milazzo

Stephanie Militello Tai Neal

Sara Parker David Polivy

Danielle Quatrochi Michael RossiChris Sackett

Matthew Schultz Josh Shaw

Katie SwensonNeal Taylor

Megan Tompkins Tina Wade Matt Weiss

Gavin WhelanLaura Wolf Stein

Book Your Sponsorship Package Today for the 2015 SGB 40Under40 Awards WeekendContact SGB Associate Publisher Katie OrsquoDonohue at 8282443043 or katieoSportsOneSourcecom

6 SGBWeeklycom | MAY 18 2015

Amer Sports appointed Mike Wilson as the new North American marketing manager for its Mavic cycling components and Suunto sports instruments brands

Glukos a natural performance energy foods brand officially launching in May signed US Midfielder and two-time Olympic gold medalist Tobin Heath as a brand ambassador

Keen hired seasoned footwear veteranChris Heffernan as GM of Keen Utility and promoted Erin Simons to Unit Director at its Kids business

Kering the parent of Puma Volcom Cobra Electric and Tretorn appointed Todd Hymel to the newly created position of CEO of Action Sports Brands Based in Costa Mesa CA Hymel will establish a stronger presence for Kering in the US notably on the West Coast while taking on a more active role in the development of Volcom and Electric

Lululemon Athletica Inc announced the resignation of Delaney Schweitzer EVP Global Retail effective May 29 Schweitzer began her career at Lululemon in 2002

Princeton Tec named Michael OrsquoConnell as Outdoor Division Manager where he will oversee relationships with US outdoor retailers

RYU Apparel Inc named Polartec veteran Treya Klassen VP of Product and Brand

Oofos a pioneer in the category of recovery footwear named Deborah Gendreau-Flynn to the position of President Gendreau-Flynn most recently served as the VP of Sales for Sperry Top-Sider

Reef promoted Reef Sales Rep Mike Losness to the new role of Director of Field Sales West while Greg Osthus becomes Director of Field Sales East

Surftech the maker of surf and stand-up paddle boards announced that Bob Rief Trent Pedersen and David Uri were appointed to the companyrsquos board of directors during the first quarter of 2015

Wolverine World Wide Inc confirmed that Gene McCarthy Merrell brandrsquos President since August 2013 had left the company effective May 4 Jim Gabel President of Wolverinersquos Performance Group has assumed day-to-day leadership of the brand

MOVERS amp SHAKERS

6 SGBWeeklycom | MAY 18 2015

FITBIT FILES FOR $100 MILLION IPO

Fitbit the fitness tracker leader filed for an initial public offering to raise up to $100 million and surprised some by showing that itrsquos been profitable for several quarters

The eight-year-old company based in San Francisco will be the first Silicon Valley Company focused solely on wearable technology to go public and the offering comes just as Apple gets into the wearable space with the launch of the Apple Watch

Founded in October 2007 by James Park and Eric Friedman Fitbit makes a wide range of simple colorful devices that are clipped or strapped on the body for counting steps measuring sleep activity and monitoring workouts Companion software for smartphones and a Web application both display stats offer insights and training tips and help users track what they eat to measure caloric intake and other daily health metrics

Touting the opportunity Fitbit notes in its prospectus that based on information from industry sources consumers are estimated to have spent over $200 billion in 2014 on health and fitness services such as gym and health club memberships commercial weight management services and consumer health products such as weight management products and dietary supplements In addition IBISWorld estimates that the corporate wellness industry will grow from $74 billion in 2014 to $104 billion in 2018 in the US

The company had net income of $480 million for the three months ended in March 31 on sales of $3368 million In 2014 earnings reached $1318 million on sales of $7454 million

Fitbit sold 109 million devices last year up from 45 million in 2013 and 13 million in 2012Fitbit also reported that its paid active users grew from 600000 in 2012 to 95 million in the

first quarter of 2015 These users own either a $50-a-year Fitbit Premium membership paired a wearable device or a Fitbit Aria scale with a Fitbit account or logged at least 100 steps with a wearable device or took a weight measurement with an Aria scale

We believe that we have been one of the drivers of the growth of the wearable devices market and that the future growth of this market represents a significant opportunity for us Fitbit said in its filing

Fitbit plans to trade on the New York Stock Exchange under the ticker symbol FIT Its offer-ing is being led by Morgan Stanley Deutsche Bank and Bank of America Merrill Lynch

Eric Friedman left and James Park Co-founders of Fitbit

We believe that we have been one of the drivers of the growth of the wearable devices market and that the future growth of this market represents a significant opportunity for us

MAY 18 2015 | SGBWeeklycom 7

Garmin International Inc unveiled the Forerunner 225 the first Garmin GPS running watch that measures heart rate at the wrist

The Forerunner 225 shows runners their zone and beats per minute and a built-in accelerometer provides distance and pace data for indoor running with no need for a separate foot pod

The Forerunner 225 will integrate optical heart rate technology developed by Mio a Vancouver British Columbia-based company that sells its own competing line of non-GPS enabled wearables

ldquoAfter more than 10 years of developing GPS running watches we are very excited to team up with Mio to introduce our first device featuring wrist-based heart raterdquo said Dan Bartel Garmin VP of worldwide sales ldquoGetting and understanding your heart rate is more comfortable and easier than ever with the Forerunner 225rsquos real time results on a colorful gauge ndash allowing runners to evaluate and adjust effort quickly so they can focus on their runrdquo

Garmin has equipped the Forerunner 225 with a built-in accelerometer that enables runners to capture accurate distance and pace data indoors in a deliberate move to penetrate gyms and other indoor training venues

Said Liz Dickinson CEO of Mio Global ldquoMore and more athletes are recognizing the role that heart rate plays in their training intensity and efficacy and it has become evident that heart rate is a must-have feature in wearable technologyrdquo

The Forerunner 225 will be available in blackred and will begin shipping in Q2 It will have a suggested retail price of $300 Mios two smart watches sell for $169 and $199 but are not equipped with GPS technology

GARMIN ADDS HEART RATE TO GPS RUNNING WATCH

Forerunner 225

ROOTSRATEDCOM ROAD TOUR UNITES RETAILERS AND ADVENTURE SEEKERS

The RootsRated Road Tour launched May 1 from Chattanooga TN - the hometown of RootsRated ndash and will visit more than 40 outdoor retailers in cities over the next five months

So while skeptics among us may say another road tour concept this grass roots road trip is more than just back patting itrsquos activating at the local level engaging brick and mortar retailers and their customers as well as local outdoor communities though digital marketing partnerships and real life outdoor action

RootsRated delivers detailed information about destinations and local outdoor pursuits Content is not crowd-sourced but rather created in partnership by local experts and leading outdoor specialty retailers Their tag line is ldquothe premier online and mobile resource for where to go outdoorsrdquo

And although it seems like something that has been done before no other appweb-based platform has been able to link up in a simple and searchable manner what RootsRated has accomplished in just two years In fact co-founder Fynn Glover was just recognized by SGB as one of its 2015 40Under40 industry leaders for his accomplishments

The company also recently relauched its website showcasing some of the most cutting-edge user-focused technology ldquoFor most people the biggest barrier to the outdoors is knowing where to go and how to get thererdquo said Glover

Throughout the RootsRated Road Tour team members Jake Wheeler and Ry Glover will co-host local Pint Nights at outdoor shops and Meet-Up events The Road Tour will be packed with full days late nights and sunrise trail runs ldquoThe tour is an opportunity for people to get involved in

their local outdoor scene and of course learn more about the RootsRated resourcerdquo said Wheeler

All Road Tour events are free Every stop will consist of an outdoor Meet-Up event and a RootsRated Pint Night with live music A $5 dona-tion gets a first beer in a RootsRated pint glass and all proceeds will benefit local conservation efforts

RootsRatedcom founded in 2012 tries to make the outdoor discovery process easy by connecting users with the best outdoor experiences hand-picked by outdoor retailers and networks of local experts and writers By tapping local insights and knowledge about the best trails runs routes crags and waterways RootsRatedcom ldquomakes outdoor discovery simple trustworthy and inspiringrdquo

Follow the Road Tour and get more detailed information at rootsratedcomroad-tour Twitter and Instagram with RootsRated and RootsRated Message suggestions of where to play outdoors in your location

+69Asics America Corp (US only) showed a steady positive 69 percent increase in net sales in the first quarter on a currency-neutral basis Asics America Group (AAG) which includes the US Canada Mexico and Brazil reported sales rose 18 percent and expanded 50 percent on a currency-neutral basis

+70Johnson Outdoors Inc reported net sales increased 7 percent to $1331 million in the fiscal second quarter ended April 3 compared to a year earlier driven by growth at itS Marine Electronics Watercraft and Outdoor Gear units Foreign currency translation had a 2 percent negative impact on revenue

+481 Skechers USA Inc has been named a top-ten best-perceived brand by mothers according to the consumer perception firm YouGov BrandIndex Brands were ranked using an index score that measures brand health by averaging sub-scores on quality satisfaction impression value reputation and willingness to recommend Skechers was the only footwear brand included in the top-ten index scores for 2015

-48CamelBaks net sales declined 48 percent in the three months ended March 31 due in part to shipments being delayed at West Coast ports according to financial results released by Compass Diversified Holdings Inc

-161Crocs Inc reported sales slumped 161 percent in the first quarter to $2622 million in line with expectations On a currency-neutral basis revenue decreased 8 percent The company showed a loss of $60 million or 8 cents a share against a profit of $64 million or 6 cents a year ago

BY THE NUMBERS

8 SGBWeeklycom | MAY 18 2015

DRYGUY UNDERGOES REBRANDING AND

REALIGNS SALES DIRECTIVES

DryGuy a leading supplier of accessory dryers and thermal layering systems is unveiling a new look in conjunction with a more focused sales strategy recently set forth by its new parent company Implus Corporation The updates fall in line with Implusrsquo current sales programs and corporate identity and will be rolled out on packaging in-store displays and other marketing materials starting next fall

Acquired last summer DryGuy falls under Implusrsquo Outdoor Division which also includes Yaktrax ICEtrekkers and Little Hotties DryGuy offers a wide variety of bootglove dryers and thermal layering products to handle cold and wet conditions

ldquoDryGuy needed some rechanneling at the retail level in order to better segment DryGuy and sis-ter brand MaxxDryrdquo said Steve Couder VP of sales for the Outdoor Division ldquoDryGuy will be sold into outdoor specialty and sporting goods channels while MaxxDry will be distributed throughout FDM and FarmFleet Now that we have the reorganization in place we are excited to give each brand a facelift to better represent the multitude of markets into which the various products are soldrdquo

The rebranding initiative will emphasize how DryGuy is not just a seasonal winter-only based brand It will better speak to a wide range of outdoor enthusiasts beyond ski and snowboard from bikers and golfers to hikers and soccer players all known users of the DryGuy products that have been left out of previous marketing efforts At the same time Couder said they are streamlining the current product line and preparing to launch some new products as well this fall For instance the best selling WideBody forced-air dryer (now called the ForceDry DX) is undergoing cosmetic updates and offering accessory options like extenders for helmets and waders

Retailers got a sneak peak of the new DryGuy look and products at the SHOT and Outdoor Retailer Winter Market trade shows this past January and the response thus far has been overwhelmingly positive

ldquoMost of the DryGuy products are solid they just needed some tweaks and accessory reorgani-zationrdquo said Couder ldquoWersquore also adding a new convection dryer called the Simple Dry to really solidify the breadth of the product linerdquo

Implusrsquo brand family includes Sof Sole Yaktrax apara Airplus Sneaker Balls Sof Comfort Little Hotties Penguin Perfect Fitness ICETrekkers FitDeck DryGuy and TriggerPoint

Force Dry DX

SimpleDry

MAY 18 2015 | SGBWeeklycom 9

TomTom (TOM2) launched the TomTom Bandit Action Camera the first camera with a built-in media server eliminating the need to download footage before editing The camera works with a companion app to create and share videos in minutes simply by shaking a smartphone

ldquoWe know that the biggest frustration people have with action cam-eras today is the time and effort it takes to editrdquo said Corinne Vigreux co-founder and managing director TomTom Consumer ldquoWith TomTom Bandit wersquove cut the editing time down from hours to minutes - all it takes is a shakerdquo

ldquoWe took a simple but radical approach to solving the editing problemrdquo said Slobodan Stanisic lead engineer TomTom ldquoWith existing action cameras you first need to download gigabytes of footage to a powerful PC a process that can take a long time Then you need to find the highlights put together a story and format it We know this often takes hours We have designed a camera where the footage is processed on the camera it-self making the editing process far easier and much fasterrdquo

The TomTom Bandit Action Camera is equipped with in-camera motion and GPS sensors to automatically find and tag exciting moments based on speed altitude G-force acceleration and heart rate (which requires an add-on) Highlights can also be tagged manually with a tagging button on the camera or the remote control

The TomTom Bandit works with a smartphone app which includes a viewfinder Footage can be reviewed instantly with the smartphone app thanks to the built-in media server In editing mode ldquoa simple shakerdquo of the smartphone creates a movie Users can then make changes add music and overlays of metrics such as speed before sharing with friends

CLICK TO PLAY

The TomTom Bandit Action Camera has a wide-angle lens 16 MP CCD sensor and a powerful processor It is also waterproof up to 50 meters with an add-on lens cap eliminating the need for an ad-ditional case The steel ring mounting system has a quick release mechanism and the low profile of the TomTom Bandit works well on a helmet

The uniquely designed Batt-Stick combines the long-lasting bat-tery microSD card and SuperSpeed USB 30 It plugs directly into a computer via USB to charge and download footage removing the need for additional cables or adaptors

The TomTom Bandit Action Camera will be available on tomtomcom and in select European retailers in May for EURO$429 It will be available in APAC and the US later this summer

A premium pack will also be available in June including additional accessories The app is available only on iOS at launch with an Android version coming soon

Highlights include

raquo Video at 1080p30 1080p60 720p60 720p120 raquo Cinematic at 27k30 4k15 raquo Native time lapse at 4k30 1080p30 (various capture intervals) raquo Native slow motion at 1080p x2 720p x4 WVGA x6 raquo Single and burst photo up to 16MP at 10s raquo Wi-Fi Bluetooth Smart and USB30 connectivity raquo Multiple accessories

JUST SHAKE TO EDIT

10 SGBWeeklycom | MAY 18 2015

CONVERSE OFFICIALLY OPENS WORLD HEADQUARTERS

Converse Inc announced the grand opening of its new world headquarters on Bostonrsquos Lovejoy Wharf and the opening of its sixth inline retail store in the US

The 214000-square-foot headquarters located at 160 North Washington Street provides a world-class collaborative work environment for Converse employees and will enable the brand to continue its mission to attract top talent celebrate consum-ers through retail engage the music community and bring Bostonrsquos vibrant cultures together

The world headquarters sits on three-quarters of an acre of publicly accessible waterfront space and includes Conversersquos 10-story office the flagship retail store and the second new Converse Rubber Tracks recording studio set to open this summer Situated at the northern gateway to the city of Boston between the Zakim and North Washington Street Bridges the headquarters anchors the revitalized waterfront area of this historic neighborhood a part of Bostonrsquos iconic Freedom Trail

ldquoThe opening of our new world headquarters is a momentous occasion for Converserdquo said Jim Calhoun Converse president and CEO ldquoIt brings us closer to the cityrsquos creative community provides greater access to top talent and wersquore thrilled to be here ushering in this new era for the brandrdquo

Designed to ldquocelebrate and unleash creativityrdquo the offices combine the original com-mercial buildingrsquos old brick walls with a new open design concept Notable features include an open atrium and central staircase connecting each floor to foster collabora-tion between departments a grand Chuck Taylor sneaker chandelier installation at the wharf entrance and outdoor decks on the second and ninth floors with views of the Charles River Additionally Converse has curated 22 works of art from various artists for display throughout the building In 2016 all of the artwork will be auctioned to benefit the arts community and the program will be updated annually to ensure a new cycle of creative artists and philanthropy are represented

A fundamental part of the world headquarters building will be the new 3500-square-foot Converse at Lovejoy Wharf store the brandrsquos second retail store in Boston and sixth in the US

Located at the footsteps of the world headquarters building the store will offer con-sumerrsquos access to Converse Blank Canvas a customization experience only available at this location

Converse Blank Canvas includes two in-store customization experiences ldquoWork-shoprdquo and ldquoInkBarrdquo At the ldquoWorkshoprdquo customers will be able to create their own Chuck Taylor sneakers designing from exclusive textiles components and signature details that are only available at the Lovejoy Wharf store At the ldquoInkBarrdquo customers have the ability to customize and embellish sneakers purchased in store by screen-printing on footwear from a revolving selection of over 150 graphics or using their own original artwork Customers will also have the guidance of a sneaker designer known as ldquoThe Maestrordquo to help build their own personalized Chuck Taylors

The Converse Blank Canvas sneaker customizations at the Lovejoy Wharf store will start at $75 for the ldquoInkBarrdquo and $150 for the ldquoWorkshoprdquo

The store also features a curated and changing assortment of Converse footwear apparel and accessories for men women and children including limited-edition sneakers Lovejoy exclusives Boston-inspired styles and collaborations such as Missoni and Andy Warhol

ldquoThe Converse at Lovejoy Wharf store is the most premium retail celebration of the creative spirit of our consumersrdquo said David Kelsay Converse VP of global retail ldquoWith this store wersquove created a truly unique and unfiltered Converse experience that pushes the boundaries of retail empowering our fans to engage with our products in new ways and unleashing their creativity like never beforerdquo

Photos courtesy Converse

MAY 18 2015 | SGBWeeklycom 11

Schutt Sports introduced the Vengeance VTD II football helmet the best testing helmet in Virginia Techrsquos STAR Ratiing System scoring a 0180 ndash the lowest (best) score ever posted in the STAR system

Schutt Sports now holds three of the top four spots for the best helmets tested by the STAR system In addition to the Vengeance VTD II the other Schutt helmets rated 5-stars by the STAR Rating System are the original Vengeance VTD and the AiR XP Pro VTD

ldquoAlong with the best testing helmet we also have the third and fourth ranked helmetsrdquo said Robert Erb PresidentCEO of Schutt Sports ldquoThatrsquos three of the top four best testing helmets in the history of the STAR Rating System Whether yoursquore looking for stars or for other proven impact absorption technologies Schutt is leading the advancement of football helmetsrdquo

The defining technology in all of the varsity helmets made by Schutt Sports is the thermoplastic urethane (TPU) cushioning used to absorb and disperse impact energy A key performance advantage of the TPU Cushioning is its ldquotuneabilityrdquo Schutt can custom engineer the TPU cushions to varying thicknesses and resistance levels allowing Schutt to ldquotunerdquo the helmet for specific impact absorption characteristics

ldquoAn independent testing lab has proven TPU Cushioning absorbs more impact across a wider variety of temperatures than any other helmet on the fieldrdquo said Erb ldquoOur ability to tune the TPU also allows us to reduce costs in our manufacturing ndash savings that we strive to pass along to our customersrdquo

Based on information published by the STAR system the top-rated Vengeance VTD II will cost less than the majority of other 5-star rated helmets

Vengeance VTD II football helmet

SCHUTT SPORTS INTRODUCES BEST TESTED

FOOTBALL HELMET IN HISTORY

12 SGBWeeklycom | MAY 18 2015

Go to any networking event and one of the hot topics for retailers is going to be portable power Both from an environmental standpoint (charging via solar or USB instead of using batteries) and the fact that we are ever-more connected in the backcountry portable power is a growing market for good reason

Brunton is one of a handful of outdoor equipment brands competing successfully in the space and this Fall is expanding its offerings Erron Sorrenson president of Brunton told SGB ldquoWe believe firmly that by delivering an ecosystem of products that are integrated and built for outdoor use outdoor retailers carrying our products can thrive and break through the commoditization of the basic power banks out thererdquo

While its game-changing Hydrogen Reactor was a little slow to be adapted the company is charging ahead (pun intended) with other unique products including wearables with its Heatsync Collection Built with a high level of technology and functionality the new products stay true to Bruntonrsquos mission ldquoto keep people in the outdoors longerrdquo The new prod-ucts will be available beginning in July 2015 at specialty outdoor retail-ers and online at bruntoncom Brunton will continue to build its portable power and powered accessory offerings with new products in its All Day Heatsync and Resync collections and will also introduce the Lightwave collection a new series of rechargeable lanterns

LightwaveBrunton will make its return to the outdoor lighting category with the debut of Lightwave a new series of technologically advanced lanterns designed to enhance the camping experience The four models feature rechargeable

lithium-ion batteries USB connection ports to charge other personal electronics and an IPX4 water-resistant design The 1600mAh Beam has a three-function light and one USB output capable of one smartphone charge The Camp Rocker has the same functionality as the Beam with an integrated Bluetooth speaker system allowing users to share music around the campfire The AXIS offers a larger capacity with a 10000mAh battery and three USB output ports The lighting system on the AXIS controlled by an integrated Bluetooth system driven by Bruntonrsquos B-SYNC app features SOS and emergency lighting functions Rounding out the series the AMP combines functionalities from the Beam Camp Rocker and Axis with an ultra-bright 400-lumen light (on maximum brightness) a rechargeable 10000mAh lithium-ion battery and integrated Bluetooth controlled lighting and speaker systems With an RGB colored LED lighting system and the ability to synchronize lights and sounds to music the lantern has an infinite range of settings The Axis and AMP open a new level of convenience allowing camp lights to be controlled from a distance or from the tent

All DayIntroduced in Summer 2014 the Brunton All Day pushed the limits of GoPro use extend-ing the camerarsquos battery life to nearly four times the standard run time Brunton will grow the collection to offer power solutions for GoPro use in both day and night (low light) settings

By Aaron H Bible

Brunton Expands Portable Power

PRODUCT SHOWCASE

CLICK TO PLAY

Brunton All Day

MAY 18 2015 | SGBWeeklycom 13

SPORTSONESOURCE

LetsGet

Social

The All Day 20 takes the original best selling product to the next level with a larger capacity 5000mAh lithium-polymer battery Combined with the camerarsquos on-board 1100mAh battery shooting time stretches to more than five times the normal run rate The battery connects to the existing GoPro housing providing a tight seal to increase waterproof performance up to 40 meters

Brunton will also debut the All Night a simi-lar 5000mAh battery pack with an integrated 400 lumen Variable Cree LED lighting system In addition to improved low light performance the added lighting element combined with the 40-meter waterproof design allows camera us-age in dark situations like diving The All Night offers several settings High Low Flood and

Spot Both the All Day 20 and All Night feature Bruntonrsquos patented secondary door with a USB charging port to charge smartphones and other small personal elec-tronics Both devices are also updated with a new design that is optimized to fit all camera models in the GoPro line including the Hero Hero 3+ Hero 4 Black and Hero 4 Silver The batteries are also compatible with the Hero 3 model when using a case from the Hero 3+ or Hero 4 series

HeatsyncBrunton will build on options in its HeatSync collection providing a portable heating system to extend outdoor play time In Fall 2015 the HeatSync Vital will be introduced in a larger size the HeatSync Vital 3XL and in an advanced high-performance model the HeatSync Vital 20

The HeatSync Vital 20 is designed for active use and features ergonomic stretch-neoprene construction to provide a wider area of heat over the chest and kidneys The device uses low profile far-infrared carbon fiber heating elements to provide efficient heating and a slim fit between layers Brunton will also add two HeatSync

accessory items to protect the neck and extremities the HeatSync Hood and HeatSync Glove Liner It will also launch a redesigned version of the ReSync optimized to power the HeatSync line featuring a 21amp USB output a slim profile (15 cm in depth) and integrated solar panels for

emergency charging Offered in 3000mAh and 6000mAh capacities the redesigned ReSync is built with the waterproof and shockproof standards Brunton is known for

ldquoThe reception of the HeatSync and All Day product has been tremendous Both products jumped immediately to our top 10 We have aimed to please outdoor con-sumers by delivering great products in power generation storage and use and these products do just that rdquo Sorrenson said

Brunton All Night

Brunton HeatSync Vital 20

Brunton HeatSync Hood and Glove Liner

14 SGBWeeklycom | MAY 18 2015

probably too far ahead of his time He was an engineer but not a good businessman He was our main competitor when we came out with the Alpine Trekker Both competed with the Secura-Fix the Swiss version of the Trekker It was low quality would rotate out of bindings we just made a much better version of thatrdquo

ldquoBoth of us were very frustrated at the time I was on Tele gear and you really had to take a step back on that stuff tone down the performance levelrdquo said Edge ldquoIn the extreme skiing movement we saw a whole new style of skiing that was really turning us on It was high-performance skiing in semi-dangerous terrainrdquo

Backcountry market shows signs of maturing as industry leader ticks over two decades

ldquoThe Trekker really broke the moldrdquo added Wade ldquoBoth with the Tracker beacon and the Trekker BCA was willing to break the rulesrdquo And customers love the homegrown American entrepreneur story behind a brand like BCA said Wade Other dealers who have been around for 20 years may remember Edge showing up in his pick-up truck sleeping out of the back of course and skiing his way around North America with one prototype of the Alpine Trekker

Bruce Edgerly and Bruce McGowan with their Alpine Trekker product

Backcountry Access Celebrating 20 YearsPhotos courtesy Backcountry Access

ob Wade opened the Ute Mountaineer in Aspen CO in April of 1977 and was one of Backcountry Accessrsquo (BCA) first dealers The shop has

been backcountry focused since the beginning helping a fledgling touring market grow in the Roaring Fork Valley and beyond Regarding the ldquoback-country trendrdquo that has been infusing the flat winter sports market for a half dozen years now Wade said ldquoWersquore on the front side of itrdquo

ldquoWersquore growing every year in avi air bags and safety equipmentrdquo said Wade explaining that even if the skibootbinding market is showing signs of matu-rity therersquos still lots of growth left both among current backcountry consumers and those converting into lighter weight gear from alpine skiing or as uphill ldquoexerciserdquo skiers

When it comes to those backcountry accessories no one has been on the cutting edge of the market riding its growth wave for the last 20 years while also heavily infusing innovation into the marketplace more than Boulder Coloradorsquos BCA

BCA was born Memorial Day weekend in 1994 when Bruce ldquoEdgerdquo Edgerly and Bruce ldquoBrunordquo McGowan got down to business that following Tuesday out of Brunorsquos condo in Boulder Like most great outdoor-brand stories begin the two were paddling and skiing buddies looking for better safer ways to push their adventures to new heights

The first product created by BCA was the Alpine Trekker This device which will be discontinued next year converted standard alpine bindings into free-heel touring bindings compatible with alpine boots a technology that was virtually non-existent a couple decades ago For the first time people could shred the backcountry in the same gear and with the same confidence they utilized in-bounds and the concept exploded

ldquoDynafit had not really caught on at that timerdquo explained Edgerly co-founder and VP global sales and marketing at BCA ldquoThe leading AT binding at the time was the Silvretta 404 Telemarking was the only known form of backcountry skiing Ramer was around and he basically came out with the first AT bindings He was super progressive and ahead of his time

Backcountry Access Reflects on 20th Season

By Aaron Bible

MAY 18 2015 | SGBWeeklycom 15

ldquoWersquove been successful in putting a North American spin on traditionally European productsrdquo said Edge ldquoAll the top skiers got their start on Trekkers Shane McConkey Doug Coombs Seth Morrison Dean Cummings Kent Kreitler these were all guys that we met in the freeskiing competitions that were purely resort skiers and got their first taste of the backcountry with the Alpine Trekkers and have since become icons of the sportrdquo

ldquoWe went to some of those events and saw the future of skiing in those eventsrdquo Edge continued ldquoValdez we went there five times Crested Butte got to know all the athletes judged a few events it felt like we became a part of the evolution of skiing through that whole movement It didnrsquot occur to us at the time but when you look back at it it seems that the culture of freeride was hatchedrdquo

BCA was one of the first companies to support freeskiing competitions and to this day is the largest sponsor of the International Freeskiers Association

Digital Beacons are BornIn 1997 BCA invented the revolutionary Tracker beacon It was the first digital multi-antennae beacon and the first to display distance and direction to users The Tracker became the best selling beacon in the world due to its effectiveness durability accuracy and ease of use The second iteration was the Tracker2 which followed the original to become the new best selling beacon in the world

ldquoAt the time when beacons were analog they were very difficult to use most backcountry skiers didnrsquot spend enough time to learn how to use itrdquo said Edge ldquoWe got together with yet another kayaking friend of ours John Hereford who was working for Storage Tech at the time and he designed the first digital avalanche beacon He did the electronics and we worked on the industrial designrdquo

ldquoOrtovox had been around and they had 80 percent of the market when we came out with the Tracker I had the F2 dual frequency beacon they put out when the standards were going to changerdquo Edge continued ldquoWhen we came out with the Tracker it was heavily disruptive They lost their leadership position pretty quickly and wersquove been rivals ever since They were so dominant and we came on so strong Especially in the relatively small snow safety world at the avalanche safety work-shops when Marcus Peterson and I were in the same room people would wonder what was going to break outrdquo

CLICK TO PLAY

Float Pack

16 SGBWeeklycom | MAY 18 2015

ldquoWhat BCA did as a company was build products to improve the experi-ence of newcomers to the backcountry scene The Alpine Trekker allowed alpine skiers to earn their turns without having to buy a new binding and boots just an adapter and a pair of climbing skinsrdquo said Couloir magazine founder and backcountry industry stalwart Craig Dostie ldquoIn a similar way the Tracker DTS allowed newbies to be able to search proficiently without much practice for buried (practice) beacons This has continued to be a company philosophy aiming not at the professional experienced skier but at novices This has helped fuel growth in backcountry participation by raising the bar of performance while lowering the bar to entrancerdquo

ldquoWe didnt do anything special for BCA except to offer them the best channel available at the time for letting backcountry skiers know they existed and they had relevant productsrdquo continued Dostie ldquoWhile Couloir was excited about the shift in technology that BCAs Tracker offered I was skeptical of its advantages the first year due to the inherent limitations it had with regard to range However the speed of determining a burial location once the signal was acquired was truly revolutionary It created a firestorm of innovation and change in the world of avalanche beaconsrdquo Dostie also said the technology raised the bar for the awareness of rescue preparedness and avalanche avoidance

A Safety and Education Based PhilosophyIn 2005 BCA launched a progressive shoveling research and education project resulting in the addition of ldquostrategic shovelingrdquo to curricula in avalanche courses worldwide

ldquoOur whole mission has always been to save lives not just sell products Once we came out with the digital beacon and people were able to use beacons extremely efficiently then the opportunities for really saving lives shifted into the next phase of the rescue process and that was the shoveling process So we did a big shoveling project to see how strategic shoveling could improverdquo said Edge

ldquoThe strategic shoveling concept was presented it at the 2006 Interna-tional Snow Science Workshop and through that research we got a bunch of numbers It became very clear to us that if we want to save lives we need to prevent people from getting buried in the first place And since wersquore based in North America we see trends in the snowmobile industry and the snowmobilers were starting to use airbags so we said we need to make these things more accessible to your typical skier and snowmobilerrdquo

So the next European touring concept BCA made more accessible in the US was airbags coming to market in 2009 with the Float According to Edge they simply improved on something the Europeans had been

using for a long time and applied it to North American ski culture ldquoAll of a sudden there was an avi bag that was simpler more affordable not as inconvenient that all the well-known freeskiers were using and it caught on real fastrdquo he said ldquoAt that time snowmobilers were getting in even bigger trouble than the skiers because the sleds were evolving faster than the awareness level of the ridersrdquo

The Legacy ContinuesIn a move that didnrsquot shock the industry K2 Sports acquired BCA in January of 2013 The partnership gave K2 access to a wider audience of wintersport enthusiasts it gave them a proven airbag technology and it allowed BCA to focus entirely on product development new technology and avalanche education K2 also provides a massive platform for BCA to circulate its avalanche awareness and education resources ideally saving more lives and increasing the stoke meter worldwide

ldquoThe only thing wersquore getting out of is financing accounting and the other backend stuff that distracts us from the stuff that really mattersrdquo said Edge ldquoWersquore getting deeper into product development and marketing and sales and integrating the backend business-y stuffrdquo

Current data shows BCA leading the backcountry accessory market in dollars units and market share Its new BCLink radios are optimizing user interface on FRSGMRS radios for the needs of backcountry riders And BCA introduced an innovative line of backcountry poles at SIA this year featuring a data-based weight-reduction ski top scraping tool It completely redesigned its Float Packs in 22- and 32-liter versions while introducing a Float 8 for day travelers as well as introducing body protection in the MtnPro Vest

Experts at BCA have created extensive free online resources for avalanche education and safety The BCA website features a series of videos on proper equipment use avalanche prevention and preparation as well as interviews with avalanche survivors that reinforce the importance of both education and equipment BCA has an online library of papers primarily authored and co-authored by Edge himself delving into statistics equipment effectiveness and techniques the human factor and technology Papers presented at ISSW (International Snow Science Workshop) and CSAW (Colorado Snow and Avalanche Workshop) led to the creation of the new Tracker series of transceivers and the BCLink radios

BCA also spreads avalanche awareness and education via its support of non-profit organizations like Project Zero events to benefit the Colorado Avalanche Information Center (CAIC) the installation of Beacon Training Parks across the country and resources to connect backcountry travelers with local avalanche course instructors

MAY 18 2015 | SGBWeeklycom 17

18 SGBWeeklycom | MAY 18 2015

By Charlie Lunan

Back-to-School Primer

Its May which in retail land means time is

running out to optimize your

back-to-school assortments

cross America families are giddily hosing off their grills and scanning their favorite barbeque recipes in anticipation of the glorious Memorial

Day weekend But in the crazy world of retail early May can only mean one thing time to place those last-minute orders to round out your back-to-school assortments

This is when smaller retailers can press their advantage against big box competitors by working with their reps to chase trends There is still time to bring in products well ahead of the season which kicks off this year on Sunday July 19 and runs through Saturday September 11 Expressed in retail terms that means weeks 25 through 32 on the retail calendar

To zero in on potential opportunities SGB tasked its colleagues at SportScanInfo to scan retail point-of-sale data it collected from more than 10000 retail doors to identify a few categories where sales spiked the most during the 2014 back-to-school period Some findings were more surprising than others

As one might expect weekly sales of daypacks skyrocketed nearly five-fold over the course of last years back-to-school season while sales of casual athletic and basketball shoes grew five times faster than overall footwear sales during the eight-week period What may be less known however is that weekly sales of mouth guards grew nearly three times as fast as overall team equipment sales during the same period

Weeks 31 and 33 Basketball ShoesBasketball shoes remain the undisputed king of the back-to-school season even though retailers sell far more of them in December and March then they do in August Last year they outsold casual athletic footwear - a category that includes skate and canvas styles from such popular brands as Vans DC and Converse - by nearly five to one during the back-to-school season SportScanInfo data shows

Photo courtesy Under Armour

FROM A KIDS PERSPECTIVE NIKE MAX AIR VAPOR

CLICK TO PLAY

MAY 18 2015 | SGBWeeklycom 19

Still weekly basketball shoe sales more than doubled in the back half of August last year and hovered above the $100 million range through mid-September as kids held off buying their shoes to see what was popular at school

Andy Annunziata VP of retail solutions and analy-

sis for the SportsOneSource Group said the surge reflects savvy lifecycle management by Nike and Brand Jordan which control the overwhelming majority of the market as well as Adidas and Under Armour

For back-to-school families who have to buy apparel books and have many other expenses that time of the year manufacturers are doing an excel-lent job of bringing color and style to the mid-price level said Annunziata

With the performance-as-fashion trend tapering off in the footwear business the major brands are incorporating more fashion into the lower priced shoes that are the mainstay of both the back-to-school and the re-surgent family footwear business Annunziata said In other words they are trying to make up for a decline in sales of higher priced lower volume performance styles with more sales of lower priced products to higher vol-ume wholesale channels

This year retailers are betting on the Nike Mavin Low $65 and Nike Without a Doubt $80 which will be available in at least six colors The Nike Hyper Zoom Quickness which is a takedown of the $130-plus Hyperdunk worn by top collegiate players is expected to play well at the $100 price point for more performance oriented shoppers

Week 31 Casual Athletic FootwearWhile much smaller the demand for casual athletic footwear is growing and continues to be a great traffic builder during the July shoulder season Last year category sales began rising sharply in mid-July and peaked in mid-August before many schools even opened Converse All Stars remain a must-have brand particularly for girls who are embracing the brands many color and profile options Puma Suedes and Nike Air Force 1 are also expected to remain top sellers at their respective price points

While skate has been a tough category in recent years Vans US sales grew 20 percent in the fourth quarter of 2014 Brand managers expect the redesigned Rowley Solos which will launch June 16 to be a top seller at the $60 - $65 price point The model features premium suede and natural canvas textiles tonal stitching across the uppers and custom vintage-inspired label-

ing on the tongue Vans will freshen the offering in the fall with four new colors Vansrsquo expects the 2015 model of the TNT SAG which is named for skater Tony Trujillo and available in four colors to do well at the $65 - $70 price point

Under Armour Curry One

Nike Mavin Low and Hyper Zoom Quickness

Converse All Stars

Vans Rowley Solos

Vans TNT SAG

Vans Rowley Solos

Nike Air Force 1

Puma Suedes

20 SGBWeeklycom | MAY 18 2015

Week 32 BackpacksDaypack sales peaked in the third week of August last year at nearly five times their level just three weeks earlier

Here again the athletic brands are poised to capture the lower-price mass business while outdoor brands such as Patagonia Osprey and The North Face are expected to continue selling well to college-bound students

Athletic styles such as Nikes Max Air Vapor and Hoops Elite and Under Armours Hustle and Undeniable are expected to do the lions share of the business in the $55 to $80 price range The packs feature basketball silhouettes big logos and bold colors favored by many middle and high school students

Week 31 Team EquipmentTeam equipment sales also spiked in mid-August as kids and parents geared up for football soccer field hockey and other team sports Ris-ing awareness and concern over the long-term effects of concussions constrained public school budgets and growing pro endorsem*nts have helped fuel greater than average sales growth for protective and recovery products last year That is expected to continue for years to come

Because manufacturers recommend replacing these products every season and because many are priced below $25 they help drive traffic and add-on sales They also offer keystone margins

During the last two weeks of the season weekly sales of mouth guards hovered at four times their level just six weeks earlier Mouth guard sales grew nearly three times faster than overall team sport equipment sales over the entire 2014 back-to-school season and grew in the low-double-digit range during the first quarter of this year when overall team sports equipment sales flat lined Some of that growth reflected growing use of mouth guards in basketball and soccer

Retailers sell about twice as many Shock Doctor mouth guards as team dealers estimates Jay Turkbas senior vice president of marketing and product development for Shock Doctor Sports which partnered with NBA player Kevin Love to promote wider use of mouth guards by basket-ball players last year

The team dealers dont always have the breadth of inventory that the large retailers have Turkbas observed

Shock Doctor listed 26 different mouth guards on its site in early April There were models for softball soccer and basketball players for players with braces and fla-vored mouth guards Turkbas expects new lip guards made from a trans-parent plastic will sell well during the back-to-school season

We have found athletes love the lip guard and expect it to sell simply because of the lsquocool factorrsquo he said of the new orange and red modes that launch June 1

Compression sleeves are another low dollar item poised to grow as play-ers replace gear from last season and new players enroll in team sports Kwik Goal Ltd expects its sleeves which soccer players wear over their shin pads will be one of its top sellers at retail this season

The North Face will launch a revamped line of daypacks in the third week of May that reflect its most comprehensive redesign in seven years The changes are based on research gathered from in-store customer ob-servations focus groups and even lessons learned from other consumer product companies that have redesigned top-selling products

The real magic happens when you find that perfect balance between famil-iarity and giving people a new fresh take on what they love about the existing product said Andrew Coutant product director for equipment at The North Face That was one of the things that was so difficult in this process How do you take the Recon or the Borealis and change it enough so that its interesting and fresh but still familiar enough that you dont lose traction

The line will include new shoulder straps fabrications and technologies that help make the packs more comfortable particularly for women Some packs will use Flexvent which was originally developed for the brands techni-cal packs There are also dozens of tweaks aimed at accommodating rapidly changing technology said Coutant For instance designers moved a sleeve for tablets which was adjacent to the pocket for laptops at the rear of the pack to the front of the pack to make it more accessible The North Face opted to keep the compartment for 17-inch laptops even though college students are increasingly using that to keep their papers from getting dog-eared

Womens business is a major focus for this season Coutant said noting that the line features back panels harnesses and shoulder pads designed specifically for the female anatomy

The entire line will feature design accents more in tune with broader fashion trends that the athletic brands have exploited so well in running shoes and daypacks On the womens side he sees gray packs with brightly colored zippers and other color pops performing well

We are seeing a lot of desire for reds and greens ultraviolet and rich bright colors said Coutant There is very little separation between outdoor and athletic palettes

Under Armour Hustle

Compression Sleeves

Shock Doctor lip guard

MAY 18 2015 | SGBWeeklycom 21

22 SGBWeeklycom | MAY 18 2015

INDUSTRY CALENDAR

TRADE ASSOCIATIONS BUYING GROUPS

Athletic Dealers of America1395 Highland AvenueMelbourne FL 32935t 3212540091athleticdealersofamericacom

National Shooting Sports FoundationFlintlock Ridge Office Center11 Mile Hill RoadNewtown CT 06470t 2034261320 nssforg

National Sporting Goods Association1601 Feehanville Drive I Suite 300Mount Prospect IL 60056t 8472966742nsgaorg

Nationrsquos Best Sports4216 Hahn BlvdFt Worth TX 76117t 8177880034nbscom

Outdoor Industry Association4909 Pearl East Circle I Suite 300Boulder CO 80301t 3034443353outdoorindustryorg

Sports amp Fitness Industry Association8505 Fenton Street I Suite 211Silver Spring MD 20910t 3014956321sfiaorg

Snow Sports Industries America8377-B Greensboro DriveMcLean VA 22102t 7035569020snowsportsorg

Snowsports Merchandising Corp235 Cadwell DriveSpringfield MA 01104t 4137397331Snowsportsmerchandisingcom

Sports Inc333 2nd Avenue NorthLewistown MT 59457t 4065383496sportsinccom

Sports Specialists Ltd590 Fishers Station Drive I Suite 110Victor NY 14564t 5857421010sportsspecialistsltdcom

Tennis Industry Association1 Corpus Christi Place I Suite 117Hilton Head Island SC 29928t 8436863036tennisindustryorg

Worldwide 8211 South 194thKent WA 98032t 2538728746wdi-wdicom

JUNE

2-4 FFANY

New York NY

9-11 Licensing International Expo

Las Vegas NV

12-14 SGB 2015 40Under40 Awards

Hunington Beach CA

16-18 EORA Summer Early Show

Greenville SC

16-18 EORA Summer Early Show

Somerset NJ

16-18 MRA June Lansing Market

Lansing MI

22-26 Fleet Feet Franchise Conference

Pittsburgh PA

23-24 MRA June Cincinnati Market

Cincinnati OH

23-25 EORA Summer Early Show

Manchester NH

23-25 EORA Summer Early Show

Lakeland FL

23-25 NRF Protect

Long Beach CA

25-27 Sports Inc Athletics Show

San Antonio TX

26-28 NRFtech 2015

Half Moon Bay CA

28-29 NRF Retail Advocates Summit

Washington DC

29-July 1 NBS Summer Athletic Market

San Antonio TX

JULY8-9 Agenda Long Beach

Long Beach CA

10-12 ADA Spring Show

Minneapolis MN

14-16 ASI Chicago

Chicago IL

14-17 ASA-ICAST International Sport Fishing Expo

Orlando FL

15-18 European Outdoor Trade Fair

Friedrichshafen Germany

15-16 EORA Summer Market

Ellicott City MD

15-16 EORA Summer Market

Manchester NH

19-21 Project New York

New York NY

20-21 Agenda New York

New York NY

AUGUST4-6 FFANY

New York NY

5-7 BCA International Billiard amp Home Recreation Expo

Las Vegas NV

5-8 Outdoor Retailer Summer Market

Salt Lake City UT

13-15 Sports Inc Outdoor Show

San Antonio TX

16-18 EORA Greenville Summer Market

Greenville SC

17-19 MAGIC Show

Las Vegas NV

17-19 Agenda Las Vegas

Las Vegas NV

20-23 NBS Fall Semi-Annual Market

Ft Worth TX

24-26 EORA Killington Primary Expo Show

Killington VT

26-29 Eurobike

Friedrichshafen Germany

SEPTEMBER1-3 WDI Worldwide Fall Show

Reno NV

8-10 SFIA Industry Leaders Summit

New Orleans LA

10-12 Imprinted Sportswear Show

Orlando FL

10-12 Surf Expo

Orlando FL

16-18 Interbike International Trade Expo

Las Vegas NV

OCTOBER5-7 OIA Rendezvous

Seattle WA

5-7 Shoporg Digital Summit 2015

Philadelphia PA

8-9 The Retailing Summit

Dallas TX

15-17 Imprinted Sportswear Show

Ft Worth TX

Photo courtesy Converse

24 SGBWeeklycom | MAY 18 2015SportScanInfocom

Achieve Your GoAls

SportScanInfo is the only weekly retail sales trend reporting solution for the active lifestyle market

To learn more call 3039977302 or SportScanSportsOneSourcecom

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