Jane Coloccia Teixeira on LinkedIn: #superbowl #snacks #consumerbehavior #purchasing #dataanalytics (2024)

And more editorial/sponsored content, this time for Business Traveler Magazine. https://lnkd.in/gwWSRxjt. If you're in need of editorial/sponsored content/branding, etc., just let me know!#sponsoredcontent #advertorial #brandedcontent

Part of my repertoire is editorial and copywriting (goes back to my roots starting out as a travel editor at a magazine) so was excited to write this sponsored article for United Airlines' Hemisphere's Magazine for JW Marriott Marco Island. https://lnkd.in/gUTEJXfn #copywriting #editorial #sponsoredcontent

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What are you doing this week to make sure your travel or hospitality business is staying on trend? It’s not enough anymore to just do the basics. If you want media attention, you need to think outside the box and create moments that are buzzworthy. Here’s a quick look at #Trending topics around the globe. ➤ For starters, airport lounges are having a moment as airlines and other businesses look to revamp the experience for travelers waiting to fly. ➤ Believe it or not, the camping craze which began during COVID shows absolutely no signs of slowing down. Perhaps this is something to adopt for your property to bring a bit of the great outdoors experience to guests? ➤ Now that hotels are back on track with staffing and business, it’s time to focus on innovation once again and how services, amenities, and spaces will appeal to the biggest generation of travelers yet. ➤ One hotel bar has taken upcycling and zero waste to new heights and the result is a really cool hangout people want to try simply because its good for the environment and the offerings are quite good. ➤ And a new study shows that people will pay more for and enjoy greater satisfaction when experiencing personalized services. Do you offer any? Maybe it’s time to rethink that. ➤ Check it all out in our two-minute read: https://lnkd.in/gCpJ4Yct#airportlounge #personalization #camping #sustainability #bars #hotelsandresorts

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Very smart idea for a brand to gain some buzz on a holiday that seems anything but typical for them. Kudos White Castle. #branding #promotions https://lnkd.in/g_EgpHms

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Do you work in the travel and hospitality industry? If so, you have to keep on top of consumer buying trends in order to make sure your hotel, resort, restaurant, tour, or destination is meeting the needs of what today’s travelers seek. It’s no longer just enough to operate a hotel with modern, clean rooms and a good restaurant. Today’s consumers expect MUCH more. Savvy marketers need to create and promote amenities which are ahead of the curve for what people seek. It is our aim at JC Communications to help you learn the latest trends in travel behaviors so you can adapt them, adopt them, promote them, and, most importantly of all, DRIVE REVENUE. That's exactly what we do for our PR clients. So what's #trending this week?➡️ It’s all about the pursuit of great sleep. ➡️ Learning what makes Gen Z and Millennial travelers choose a vacation option (hint: digital detox is high on their list). ➡️ Identifying what it’s going to take to create loyalty with the next generation. ➡️ Putting the latest food trends on the plate. ➡️ And dialing up wellness. Check it all out in our two-minute read below. https://lnkd.in/d6g-AH3a#sleeptourism #loyalty #consumerbehavior #genzmarketing #millennials #foodtrends #wellness #hotelsandresorts #hotels

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Insightful commentary in Fortune Magazine from Tyler Renaghan at Upside regarding how grocers hate inflation too. https://lnkd.in/gsWbABNy #grocery #inflation #retail

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#truth

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Anyone in luxury PR looking for a position, here's one to consider. More details are here: https://lnkd.in/gPUbaWem

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#Trending this week: The travel and hospitality industries have lots of moving parts and it’s hard to keep up with everything going on. So here’s a quick roundup of the latest trends this week. ⏩ More and more people are traveling as extended families or in larger groups and want more space than a hotel room can offer. Many hotels are opting to add residential brands to their collection in order to better compete with Airbnbs. ⏩ Have you lost your keycard one too many times or been frustrated when it deactivates itself because it was in the same pocket as your cell phone? Many travel companies from cruise lines to resorts are now moving toward wearable devices, which are much like a watch and let you access private elevators, your room, and provide valuable customer data to help hotels better personalize your experience. ⏩ The wellness movement is taking a new turn — well actually incorporating centuries-old practices including contrast bathing as a key wellness ritual. ⏩ One hotel chain is investing more on text messaging, believing it is the best way to ensure more expedient guest service. ⏩ And some brands are trying to figure out how to make travel more transformative so the experiences a guest has enjoyed on their vacation can be taken back home with them to enjoy long after their holiday is over. Check it all out in our two-minute read below.https://lnkd.in/dSuW2HcF#hotelsandresorts #wearabletech #wellness #text #transformative

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