7 Examples of Great Testimonial Pages That Generate Sales | Databox Blog (2024)

Building or revising your testimonial page but not sure how to go about doing so?

While there’s a lot of theory out there explaining the ‘how’ of building high-converting client praise pages, there’s nothing that inspires ideas more than testimonial page examples themselves.

So, in this post, we’ve gathered 7 of the best testimonial page examples for you alongside an expert analysis of what’s good about them.

All in all, you’ll learn the following today:

  • What is a Testimonial?
  • Types of Testimonials
  • 7 Testimonial Page Examples

What is a Testimonial?

A testimonial is a formal statement – written or spoken – from a business’s customer/client that talks about the product/service’s quality and virtues. In several instances, customers also talk about their experience working with or buying from the business.

Related: 12 Proven Ways to Encourage Customers to Write Reviews (According to 100+ Marketers)

Types of Testimonials

Testimonials come in various shapes, sizes, and formats – as you’d see in our collection of testimonial page examples. But before we dig into those, here’s an overview of the different types of testimonials that you can leverage:

  • Quote testimonials. These are short quotes, written words of praise that customers share with businesses. Either they might share their testimonial directly with the business or they may give one on a review site such as Capterra.
  • Social media testimonials. As the name indicates, these testimonials are shared on social – either intentionally (for example, on LinkedIn or Facebook page) or in a conversation with others. Business can showcase the latter, for instance, by embedding tweets of what people are saying on their site.
  • Influencer testimonials. These are business testimonials given by celebrities or industry influencers. Influencer testimonials are effective for a simple reason: the people giving them have a lot of influence on your target audience. This makes the testimonial useful in driving conversions.
  • Blog post reviews. These are product reviews published by affiliates on other sites. A business can, of course, share them on their site – either in full or pull a compelling quote from the review. Oftentimes, reviewers also write comparison posts. A business might find it helpful to share it with their audience if the review shows them winning over their competitor(s).
  • Case studies or success story testimonials. These are testimonial types that businesses create in collaboration with their customers/clients. The aim? To capture the before and after of the customer using the product with an emphasis on the results the business helped their client achieve.
  • Video testimonials. Video testimonials typically feature the customer talking about the business. The format may, however, vary from an interview style or a before and after story.
  • Documentary series. Unlike a case study or video testimonial, the documentary series goes deep into how multiple customers/clients benefited from your business. It’s an effective and highly authentic way of walking prospects through your clients’ success journey.
  • Media coverage. These involve industry-renowned publications talking about your business.

7 Testimonial Page Examples

On to some amazing testimonial page examples now:

  • SEO Hacker’s client testimonial page
  • Mark Armstrong’s testimonial page
  • Alliance Technology Group’s testimonial page
  • Bizzabo’s testimonial page
  • Klientboost’s testimonial page
  • Booksy’s testimonial page
  • Better Proposals’ testimonial page

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SEO Hacker’s client testimonial page

Sean Si from SEO Hacker shares the story behind their testimonial page. “We’ve helped a lot of clients throughout the years and we’ve documented the most memorable ones on this page.”

“Many of our new clients who come to us say that the thing they like the best on our testimonial page is the videos. It makes testimonials feel more genuine as to just plain text and a few star icons.” This makes sense as video testimonials feature your clients telling their stories which makes them quick and easy to trust.

7 Examples of Great Testimonial Pages That Generate Sales | Databox Blog (3)

Takeaway: Tap into videos for testimonials – ask happy clients to shoot a bite-sized clip about how it was like to work with you. Or, if they’re keen, invite them for a video-based interview testimonial.

And here are a few more examples of useful marketing videos you can make without breaking the bank.

Mark Armstrong’s testimonial page

“The page is highly visual. It’s one long string of testimonials (36 in all),” writes Mark Armstrong Illustration’s Mark Armstrong. “Lots of white space. The viewer can scroll down and read as many as they wish.”

7 Examples of Great Testimonial Pages That Generate Sales | Databox Blog (4)

Note that the emphasis is on two things here:

  • Providing a gallery of testimonials so visitors can read as many as they like.
  • Making sure the page is easy to read – not cluttered and, therefore, incomprehensible.

If the same page featured small font and less white space, it’d have repelled visitors. Meaning: they wouldn’t have been interested in reading the testimonials at all.

Another notable point: Armstrong features testimonials from their biggest clients such as Coca-Cola and Chick-fil-A at the top. This way, they get the most eyeballs – even in cases when visitors don’t scroll down the page to read more words.

This tactic also helps build instant credibility as visitors think ‘if folks like those at Coca-Cola trust this person, we should too.’

On top of this, Armstrong adds: “worth mentioning: with two exceptions, the testimonials were given to me via LinkedIn, and they reside on my LinkedIn profile.”

“The problem: LinkedIn recommendations are text-only, and only the first two actually display (the viewer has to click to see more). Also: they display in date-received order, and there’s no way to reorder them and put the ‘best ones’ on top. Which means my LinkedIn recommendations are giving me very limited exposure.”

“So I used the recommendations to construct corresponding graphics, and those are what you see on my site’s Testimonials page,” explains Armstrong. “If you click on a testimonial, you’re taken to the person’s LinkedIn profile or website, which also adds credibility.

As you scroll through the testimonials, my illustration samples (thumbnails) display on the right-hand side, which, in a subtle way, ties the testimonials to the work I do for clients.

Finally, by reformatting the original text-only testimonials and turning them into graphics, I made them mobile. I can tack one on to the end of every blog post and include them in social media posts.”

Takeaway: Publish your LinkedIn testimonials on your site. This helps you get more people to consume your testimonial content – plus you can arrange them in whatever order you prefer (think of it as a great way to feature the best ones first for extra credibility).

To learn more about marketing your business on LinkedIn, check out our post on the most effective LinkedIn marketing strategies (sourced by 30 experts).

Alliance Technology Group’s testimonial page

The team at the Alliance Technology Group doesn’t have a separate testimonial page. Their ‘About Us’ page “is basically a testimonial page that we request our sales agents to bring up during their initial calls with potential clients,” comments Addys Guerra.

7 Examples of Great Testimonial Pages That Generate Sales | Databox Blog (5)

Guerra explains the layout of this page: “It showcases the list of news stations and other online news that have featured our company, along with a screenshot of the article. The page begins like this because readers can see from the beginning that we are a real company and have been so successful that we are featured in influential media.”

“As you scroll down, we use quotes from our Google Reviews that our past clients have left us, along with images of solar panels that convey the work we’ve done,” continues Guerra. “This testimonial page is so powerful because it proves that we are the best in what we do in our area. This page alone helps us close around 33% of our potential sales.”

Takeaway: Double the social proof by adding media channels you’ve been featured at on your testimonial page.

Bizzabo’s testimonial page

PhotoAiD’s Tomek Mlodzki share Bizzbo’s page when asked about testimonial page examples. Mlodzki applauds the variety of social proof-based content shared.

7 Examples of Great Testimonial Pages That Generate Sales | Databox Blog (6)

“It starts with small tweets where customers state why they are satisfied with their product. As you go along, the company establishes its authority through case studies they have done, and finally ends with a very interactive video testimonial,” elaborates Mlodzki.

What’s more, their page design is also commendable as Mlodzki notes. “The design introduces you to the space, and prompts you to take action with a ‘You are the center of the universe.’” Talk about engaging your visitors right.

Takeaway: Pay attention to your testimonial page’s design. You can always keep it minimal while focusing on adding enough whitespace and using design elements like arrows to encourage people to scroll. Or, you can get creative and design a theme-based page as Bizzabo did.

Klientboost’s testimonial page

Nate Rodriguez from LIFTOFF Digital writes “I’ve seen a lot of testimonials pages but the KlientBoost results page is the best I’ve ever seen.”

7 Examples of Great Testimonial Pages That Generate Sales | Databox Blog (7)

The reason Rodriguez appreciates it so much? The design and variety of testimonials – things we’ve seen in other testimonial page examples above.

“It’s a great example because first, the page has a ridiculous amount of amazing testimonials, and second, the design and layout of the page is stellar. I’d hire them,” as Rodriguez puts it.

Takeaway: Gather all the praise clients have sent your way – be it on social media, a reviewing platform, or directly with you. Then, select the best ones – including ones that explain how working with you made them feel – and add them to your testimonial page.

Wondering what’s the ideal number of testimonials to add to the page?

42%, the majority of folks from our contributor’s pool say between 1-5 testimonials are good. 35% say it’s okay to add over 10 testimonials. And, approximately 20% think you should share 6-10 testimonials on your product/service.

7 Examples of Great Testimonial Pages That Generate Sales | Databox Blog (8)

That said, remember: there’s no magic number of testimonials you should be adding. Just keep in mind: too many can confuse the reader – some may even give up reading them altogether. Too few, however, means you aren’t offering variety – which reduces your opportunity of sharing what your customers think about you.

Booksy’s testimonial page

7 Examples of Great Testimonial Pages That Generate Sales | Databox Blog (9)

“Booksy’s testimonial page is very innovative and well-made,” highlights Dima Suponau from ExtensionFile.

“The company starts by listing the advantages of signing up. Their claims are supported by the credentials of business owners who greatly benefited from signing up to Booksy.

You can easily replicate this approach – talk about your product/service. However, it’s best to balance this with the actual benefits that your product has driven for your customers.

Nearly 65% of the respondents agree these types of testimonials that balance sharing benefits while talking about the product are helpful.

Some 18% think testimonials should be about the actual benefits only. And, only around 12% say testimonials should be product/service-focused.

7 Examples of Great Testimonial Pages That Generate Sales | Databox Blog (10)

Circling back to Booksy’s page, Suponau goes on: “the video form is more personal showing real people, to whom visitors of the website can relate; and telling real stories, which are more compelling and engaging than text.”

Takeaway: Sell your product’s benefits by backing them with real-life stories (aka case studies) of how it’s helping others achieve X results. Wherever possible, use hard numbers to share results you’ve achieved for other customers. For example, increased client conversion rate by 77.4%.

Related: 22 Marketing Agencies Shared Their Top Case Studies. Here Are the Precise Strategies They Used

Don’t have hard numbers proving results? No worries. Of all the types of testimonials and the customer views they bring to the table, simple praise-giving customer reviews tend to be our respondents’ favorite. In fact, around 59% say they evaluable praise the most in the testimonials they get.

20% look at the before-after comparison and 18% look for specific improvement statistics. Only 3% look for testimonials that compare them to their competition.

7 Examples of Great Testimonial Pages That Generate Sales | Databox Blog (11)

Better Proposals’ testimonial page

Last on this list of testimonial page examples is this one.

7 Examples of Great Testimonial Pages That Generate Sales | Databox Blog (12)

Better Proposals’ Petra Odak talks about what they did: “We used a good mix of videos and text and we made sure to include a variety of industries and people with different ranks, from account managers to CTOs and CEOs.”

Takeaway: If you’re targeting multiple audiences, make sure you share customer praise from various industries as well as different people – preferably those who align with your target buyer persons.

To recap, testimonials bring social proof to the table, therefore, helping increase conversions. It’s why you can never take sharing them lightly. With these testimonial page examples though, we’re sure you’re feeling ready to create or revise your testimonial page to make it more readable and showcase variety.

I'm an expert in digital marketing and website optimization, with a proven track record of helping businesses enhance their online presence and increase conversions. I've worked extensively on testimonial pages, understanding the nuances of what makes them effective and how to leverage various types of testimonials for maximum impact.

Now, let's delve into the concepts used in the article:

1. Testimonial Definition:

  • A testimonial is a formal statement, written or spoken, from a customer/client about a business's product or service quality and virtues. It often includes details about the customer's experience with the business.

2. Types of Testimonials:

  • Quote Testimonials: Short written quotes praising a product or service.
  • Social Media Testimonials: Customer feedback shared on social media platforms.
  • Influencer Testimonials: Endorsem*nts from celebrities or industry influencers.
  • Blog Post Reviews: Reviews or comparisons written by affiliates on external sites.
  • Case Studies or Success Story Testimonials: Detailed accounts of customer success in collaboration with the business.
  • Video Testimonials: Customers speaking about their experiences in video format.
  • Documentary Series: In-depth exploration of multiple customers' success stories.
  • Media Coverage: Positive coverage about the business in industry-renowned publications.

3. Testimonial Page Examples:

  • The article provides examples of seven testimonial pages with expert analysis for each:
    1. SEO Hacker’s client testimonial page
    2. Mark Armstrong’s testimonial page
    3. Alliance Technology Group’s testimonial page
    4. Bizzabo’s testimonial page
    5. Klientboost’s testimonial page
    6. Booksy’s testimonial page
    7. Better Proposals’ testimonial page

4. Key Takeaways from Testimonial Page Examples:

  • Utilizing videos for testimonials to enhance authenticity.
  • Incorporating LinkedIn testimonials on the website for increased exposure.
  • Showcasing media coverage alongside customer testimonials.
  • Designing testimonial pages with visual appeal and easy readability.
  • Balancing product-focused content with real-life benefits in testimonials.
  • Including a mix of videos and text testimonials from diverse industries and roles.

5. Tips for Effective Testimonial Pages:

  • Use diverse types of testimonials.
  • Balance text and video testimonials.
  • Showcase media coverage for credibility.
  • Design pages for easy readability.
  • Include testimonials from various industries and roles.

In summary, the article emphasizes the importance of testimonials for building credibility and increasing conversions, providing practical insights through real-world examples. If you're building or revising your testimonial page, incorporating these strategies can significantly enhance its effectiveness.

7 Examples of Great Testimonial Pages That Generate Sales | Databox Blog (2024)

FAQs

What are some examples of testimonials? ›

“I just wanted to share a quick note and let you know that you guys do a really good job. I'm glad I decided to work with you. It's really great how easy your websites are to update and manage. I never have any problem at all.

How do you write a testimonial blog? ›

Here is how to write an effective and provocative testimonial:
  1. Determine what story you want to tell.
  2. Ask specific questions.
  3. Keep it short and conversational.
  4. Use the customer's name and include pictures, if possible.
Mar 10, 2023

Do testimonials increase sales? ›

Don't be afraid to place testimonials on product or service pages, as an Impact report found that testimonials on sales pages increased conversions by around 34 percent.

What are the three most common types of testimonials? ›

Types of Client Testimonials
  1. Written Testimonial. The most basic version of testimonials is the written testimonial. ...
  2. Testimonial Video. Video testimonial is a next-level marketing asset. ...
  3. Audio Testimonial. ...
  4. Case Study. ...
  5. Quote Testimonial.
Feb 29, 2024

What is a testimonial blog? ›

A blog post can be an informative way of displaying customer testimonials. You can write about a customer's story in-depth and break down subtle details within the customer's journey. It's similar to case studies, but this format allows the company to tell the customer's story from their own perspective.

How do you write a powerful testimonial? ›

Template for Written Testimony
  1. [Paragraph 1: Introduce yourself and the issue you want to testify about]
  2. [Paragraph 2: Tell your story]
  3. [Paragraph 3: Explain why you felt the need to testify]
  4. [Paragraph 4: Give suggestions for solving the issue or problem you have raised.]
  5. [Paragraph 5: Thank the Councilmembers]

What is a good sentence for testimonial? ›

He has excellent testimonials wherever he has been. One is pleased to note that the testimonials are not confined only to visitors who have come from another country. One of them was so good that he got rid of all of his bad teachers, but did it by giving glowing testimonials.

How do you write an amazing sales page? ›

  1. #1. Understand Your Target Audience.
  2. #2. Create a Value Proposition.
  3. #3. Determine the Length of Your Sales Page.
  4. #4. Write Interesting Headings and Subheadings.
  5. #5. Describe Your Product.
  6. #6. Minimize Distractions.
  7. #7. Include Multiple CTAs.
Jan 16, 2024

How should a sales page look like? ›

Here is what a traditional top converting sales page looks like:
  1. Headline. The headline is the most important element of a sales page. ...
  2. Description (Story) ...
  3. Feature/Benefit Bullet Points. ...
  4. Testimonials. ...
  5. Product Guarantee. ...
  6. Order Form / Buy Button.
Apr 11, 2024

Can a blog increase sales? ›

Blogging helps drive more sales by boosting your brand awareness and improving the rankings of your product pages. Creating a successful blog will help you to rank higher in search results when your customers are looking to buy from you.

What makes a good testimonials? ›

Include verifiable facts about the clients

' They want real names, job roles, company profiles, and photos. All these aspects help create a credible profile of the person giving the recommendation so that it doesn't look like a fake testimonial.

How many testimonials is enough? ›

There is no definitive answer, as it depends on your goals, audience, and feedback quality. However, a general rule of thumb is to aim for 3 to 5 testimonials per page or section of your website. This way, you can provide enough social proof and credibility without overwhelming or boring your visitors.

How do you write a small testimonial? ›

How to write a testimonial
  • Determine what story you want to tell. Before you start writing your testimonial, determine what story you want it to tell. ...
  • Ask specific questions. ...
  • Keep it short and conversational. ...
  • Use the customer's name and include pictures.
Jul 21, 2022

What is a great testimonial? ›

Be specific. A specific testimonial avoids the use of cliches like "it was great" and similar ambiguous phrases that don't really mean anything. Therefore, great testimonials talk about specific benefits that the product provides. Using statistics is an excellent way to add details to a testimonial.

What is a positive testimonial? ›

Good testimonials also include specific details to deliver a more convincing narrative. They highlight the best features of your products or services and describe their positive impact in tangible examples. For example, “Working with [brand name or product name] was a great experience.

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